Is your brand struggling to attract or retain customers?

If so, you’re in the right place

👇🏻

Koji Hayashi - Loyalty & CRM Strategist

Hi, I’m Koji

I’m a Customer Growth Consultant with over twenty years of experience in helping brands grow sustainably through CRM, Loyalty and Retention Strategies.

Looking holistically at your business performance, consumer profiles and product offerings, I can help you build a group of loyal customers - who keep coming back.

Get In Touch

  • Is your brand struggling to grow at the pace you expect? Are you spending too much budget on acquiring new customers who don’t come back?

    I help brands grow sales sustainably by building a system that gets your customers to keep coming back.

    Having launched, revamped, and re-launched multiple loyalty programmes, apps and marketing campaigns, I can work with you on a strategy to get the most out of your product, customers, data and budget.

  • Are you or your team feeling stuck with your key projects, despite feeling like the ideas are pretty good?

    Could it be that your ideas are great, but it’s not landing effectively with your internal stakeholders?

    With 20+ years experience in selling in creative ideas to C-suites, managers and employees, I can help you to communicate with impact to your audience, get the right people on board (in the right way) - and inspire them to take the next steps.

  • Your strategy is set, and everyone is onboard, but now you’re wondering about the best next step.

    I can help you accelerate progress on your most critical project milestones, especially those where cross-border and multi-team collaboration is required.

    Having successfully launched a range of high-profile projects, I know what it takes to get a big initiative across the finish line.

Services

Testimonials

  • "Koji delivered high impact results during his time at Tommy Hilfiger— helping to both significantly grow the member base to achieve critical mass and spearhead the development of the experiential member components that helped differentiate and elevate the programme. Koji has also cracked the perennial challenge of balancing emotional and creative thinking with data driven insights to deliver high performance output every time"

    Nathan Sukkar, Vice President Global Marketing Engagement & Media, HUGO BOSS

  • "Working with Koji on our loyalty programme was a rare experience of collaborating with someone from HQ who genuinely understood both headquarters dynamics and what we needed on the ground. In a complex matrix organization, his ability to bridge headquarters and local markets, invite honest feedback, and actually get things implemented at speed and scale is exactly what you need to drive real business results."

    Giorgio Ciullo, Vice President Retail PVH Europe South-East, PVH (Tommy Hilfiger & Calvin Klein)

  • "Koji flawlessly executed a meticulously crafted go-to-market strategy that impressed consumers and strategically positioned Nike’s inaugural commerce app within the company’s complex digital landscape. Today, with the foundation that Koji created for the channel's long term success, this channel is still the significant driver of Nike’s direct-to-consumer business."

    Brinda Rama, Senior Marketing Director, Nike Inc.

  • "Koji is passionate about his work and knows how to pass that energy on to his team. He is a strong communicator and negotiator, and working with him always felt safe and motivating — you know you’re aligned and supported. He has a clear vision of where things should go, while staying open to ideas and giving his team real trust, autonomy, and ownership."

    Irina Vorobyeva, Membership & CRM Manager, Tommy Hilfiger

  • "Koji is the kind of leader who elevates people and outcomes simultaneously. He translated complex leadership decisions with transparency, shielded the team from unnecessary noise, and addressed conflicts directly so we could stay focused on impact. Knowing our leader had our backs allowed us to do our best work."

    Rahul Sharma, Membership Program Manager, Just Eat Takeaway.com

  • "Koji is an exceptional leader who consistently transforms customer data into meaningful business outcomes. His strategic vision, combined with a deep understanding of CRM platforms and customer lifecycle management, has driven measurable improvements in engagement, retention, and revenue."

    Sarah Booth, Operations Manager, Harrods Beauty

Case Studies

Nike App Europe launch

Tommy Hilfiger member programme re-launch

Tommy Hilfiger Ambassador Programme